{"id":6359,"date":"2025-09-18T18:19:17","date_gmt":"2025-09-18T21:19:17","guid":{"rendered":"https:\/\/wctcim.cabsin.org.br\/new\/presentation\/thematic-pages\/"},"modified":"2025-10-17T04:12:24","modified_gmt":"2025-10-17T07:12:24","slug":"thematic-pages","status":"publish","type":"presentation","link":"https:\/\/wctcim.cabsin.org.br\/new\/presentation\/thematic-pages\/","title":{"rendered":"Developing Thematic Pages for the WHO Traditional Medicine Global Library: Strategy, Collaboration, and Best Practices"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The WHO and BIREME are advancing Thematic Pages for the Traditional Medicine Global Library. These curated gateways offer structured access to TCIM knowledge for researchers and policymakers, integrating scientific literature and cultural wisdom to strengthen global health systems.<\/p>\n","protected":false},"featured_media":0,"template":"","activity-category":[242,239,221,232],"activity-tag":[],"activity-location":[181],"class_list":["post-6359","presentation","type-presentation","status-publish","hentry","activity-category-parallel-session-c","activity-category-parallel-sessions","activity-category-presentations","activity-category-simultaneous-live-streaming","activity-location-main-auditorium"],"acf":{"origem_da_ultima_atualizacao":"manual_ui","event_day":"17","start_time":"11:15","end_time":"11:30","abstract":"<p>The development of thematic pages within the WHO Traditional Medicine Global Library (TMGL) represents a strategic effort of the WHO Global Traditional Medicine Centre and BIREME to provide structured, inclusive, and culturally respectful access to knowledge on Traditional, Complementary, and Integrative Medicine (TCIM). Designed as valuable gateways, these pages aim to serve a diverse global audience, including researchers, practitioners, policymakers, educators, and community knowledge holders, by offering curated collections that support intercultural dialogue, knowledge integration, and evidence-informed health system strengthening.<br \/>\nBy consolidating scientific literature, educational materials, regulatory frameworks, and institutional resources, the TMGL thematic pages foster visibility, facilitate collaboration, and promote the systematic articulation of TCIM into public health agendas. The first model, focused on Traditional Midwifery in the Region of the Americas, a cocreation with the Equity Gender Human Rights and Cultural Diversity (DHE) department PAHO has already been implemented and continues to evolve. It offers a dynamic, culturally sensitive, and user-friendly interface that reflects the richness of local practices, ancestral wisdom, and scientific inquiry.<br \/>\nBuilding on this foundational experience, TMGL is expanding the model to encompass additional knowledge systems. The Ayurveda thematic page, currently under development in collaboration with the Institute for Teaching and Research in Ayurveda (ITRA) and BIREME\/PAHO\/WHO, will provide access to indexed publications, specialized journals, theses, multimedia content, and policy documents, while contextualizing the historical and cultural contributions of Ayurveda to global health.<br \/>\nThis scalable framework is now guiding the creation of additional pages on anthroposophical medicine, integrative oncology, and integrative pediatrics. This initiative demonstrates how TMGL thematic pages can serve as collaborative platforms for scientific validation, equitable access to knowledge, and global policy dialogue, advancing the integration of diverse medical rationalities in support of holistic and inclusive health systems.<\/p>\n","presentation_speaker":[{"ID":5175,"post_author":"2","post_date":"2025-09-08 21:24:29","post_date_gmt":"2025-09-09 00:24:29","post_content":"<!-- wp:html -->\n\n<style>\n  .speaker-bio {\n    display: flex;\n    flex-wrap: wrap;\n    align-items: flex-start;\n    gap: 20px;\n  }\n\n  .speaker-bio figure {\n    width: 225px;\n    height: 225px;\n    margin: 0 20px 30px 0;\n  }\n  .speaker-bio figure img {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    border-radius: 50%;\n    border: none;\n  }\n\n  .bio-content {\n    flex: 1;\n    color: #414d58;\n    font-size: 15px;    \n    line-height: 1.6;\n  }\n  .bio-content a {\n    color: #1d89e4;\n    text-decoration: none;\n  }\n\n  .bio-content h2 {\n    font-size: 24px;\n    color: #1d89e4;\n    font-weight: 600;\n    line-height: 1.5;\n    margin-bottom: 1em;\n  }\n  .bio-content h3 {\n    font-size: 18px;\n    color: #1d89e4;\n    font-weight: 500;\n    line-height: 1.4;\n    margin-top: 1.8em;\n    margin-bottom: 0.8em;\n  }\n  .bio-content h4 {\n    font-size: 15px;\n    color: #1d89e4;\n    font-weight: 500;\n    line-height: 1.4;\n    margin-top: 1.5em;\n    margin-bottom: 0.6em;\n  }\n\n  .speaker-separator {\n    margin: 0;\n    border: none;\n    border-top: 1px solid #ccc;\n  }\n\n  @media (max-width: 600px) {\n    .speaker-bio {\n      flex-direction: column;\n      align-items: flex-start;\n      gap: 10px;\n    }\n    .speaker-bio figure {\n      width: 180px;\n      height: 180px;\n      margin-bottom: 10px;\n    }\n    .bio-content {\n      width: 100%;\n      text-align: left;\n    }\n    .bio-content h2 {\n      font-size: 20px;\n      line-height: 1.5;\n      margin-bottom: 0.8em;\n    }\n    .bio-content h3 {\n      font-size: 16px;\n      line-height: 1.4;\n      margin-top: 1.5em;\n      margin-bottom: 0.6em;\n    }\n    .bio-content h4 {\n      font-size: 14px;\n      line-height: 1.4;\n      margin-top: 1.3em;\n      margin-bottom: 0.5em;\n    }\n    .bio-content p,\n    .bio-content ul {\n      font-size: 14px;\n    }\n  }\n<\/style>\n\n<div class=\"speaker-bio\">\n  <figure>\n    <img\n      src=\"https:\/\/wctcim.cabsin.org.br\/new\/wp-content\/uploads\/2025\/09\/mirelys_puerta_dA%C2%ADaz_profile_2025_09_08.png\"\n      alt=\"Mirelys Puerta-D\u00edaz, PhD, Senior Information Analyst at BIREME\/PAHO\/WHO.\"\n    \/>\n  <\/figure>\n  <div class=\"bio-content\">\n<h2>Mirelys Puerta-D\u00edaz<\/h2>\n    <p><strong>Mirelys Puerta-D\u00edaz<\/strong>, PhD, is a distinguished information scientist and a Senior Information Analyst at the Latin American and Caribbean Center on Health Sciences Information (BIREME), a specialized center of the Pan American Health Organization\/World Health Organization (PAHO\/WHO). Her work focuses on leveraging data to map scientific landscapes and understand public health narratives.<\/p>\n    <p>Dr. Puerta-D\u00edaz brings a critical perspective to the 3rd WCTCIM on how information science can strengthen global health initiatives. Consequently, her expertise in scientometrics and data mining is essential for evaluating and disseminating evidence-based knowledge on Traditional, Complementary, and Integrative Medicine (TCIM), directly supporting the congress's mission.<\/p>\n    <p><strong>ORCID Profile:<\/strong>\n      <a href=\"https:\/\/orcid.org\/0000-0002-2312-2540\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/orcid.org\/0000-0002-2312-2540<\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<hr class=\"speaker-separator\">\n<div class=\"bio-content\">\n  <h3>Biography and Expertise of Mirelys Puerta-D\u00edaz<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> stands at the nexus of information science and public health, applying advanced computational methods to analyze and interpret the flow of health information. Her role as a Senior Information Analyst at BIREME\/PAHO\/WHO places her at the forefront of efforts to organize and democratize access to scientific knowledge across the Americas. This position leverages her deep expertise in bibliometrics, scientometrics, and social media analysis to support evidence-informed policymaking.<\/p>\n  <p>Her work directly aligns with the 3rd WCTCIM's Thematic Axis, \"Contributions of TCIM to Global Public Health (Evidence-Based).\" Dr. Puerta-D\u00edaz develops methodologies that are crucial for mapping the vast body of scientific literature on TCIM, identifying research trends, and highlighting areas where evidence is strong. Therefore, her contributions are vital for fulfilling the principles of the Gujarat Declaration, which emphasizes the need for a robust scientific foundation for traditional medicine. Her South-South collaboration perspective, rooted in her experiences in Cuba, Brazil, and Spain, enriches the congress\u2019s motto of \"Knowledge Diversity.\"<\/p>\n  <p>Furthermore, the expertise of <strong>Mirelys Puerta-D\u00edaz<\/strong> in sentiment analysis provides powerful tools to understand public perception and discourse surrounding TCIM. By analyzing data from platforms like Twitter, she can gauge public trust, identify misinformation, and inform communication strategies for health organizations. This capacity is indispensable for the successful implementation of the WHO Traditional Medicine Strategy 2025-2034, which requires not only scientific evidence but also social acceptance and integration.<\/p>\n  <\/div>\n<div class=\"bio-content\">\n  <h3>Professional Career<\/h3>\n  <p>The professional trajectory of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> demonstrates a consistent progression from foundational academic roles to a position of significant influence within a major international health organization. Her career began in academia, where she built a strong foundation in teaching and research, and has since evolved to focus on the practical application of information science to solve pressing global health challenges. This path reflects a commitment to transforming data into actionable intelligence.<\/p>\n  <p>Each role has progressively expanded her expertise, from coordinating university research groups to managing complex information products at a continental level. Consequently, her experience embodies the critical link between academic research and its real-world impact on public health information systems.<\/p>\n  <ul>\n    <li><strong>2024 - Present:<\/strong> Senior Information Analyst at the Latin American and Caribbean Center on Health Sciences Information \u2013 BIREME\/PAHO\/WHO, where she applies data analysis and scientometric techniques to health information projects.<\/li>\n    <li><strong>2023 - 2024:<\/strong> Postdoctoral Fellow at S\u00e3o Paulo State University (UNESP), supported by a CAPES-PrINT scholarship, where she advanced her research into information science and data mining.<\/li>\n    <li><strong>2012 - 2019:<\/strong> Assistant Professor at the University of Havana, contributing to the education of new information professionals and coordinating research initiatives in information visualization.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Academic Qualifications<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>'s academic background is marked by its international scope and interdisciplinary depth, providing her with a unique and comprehensive perspective on information science. Her educational journey spans prestigious institutions in Cuba, Brazil, and Spain, reflecting a commitment to global scholarship and collaboration. This diverse training has equipped her with a versatile toolkit for tackling complex research questions.<\/p>\n  <p>Her rigorous doctoral and postdoctoral training, supported by competitive scholarships, has solidified her expertise in advanced data analysis methodologies. Beyond technical skills, this path has cultivated a nuanced understanding of how information shapes science and society.<\/p>\n  <ul>\n    <li><strong>2019 - 2022:<\/strong> Doctor of Philosophy (PhD) in Information Science from S\u00e3o Paulo State University (UNESP), Brazil, with a dissertation focused on applying data mining for sentiment analysis of Twitter data related to open science.<\/li>\n    <li><strong>2021:<\/strong> Visiting Researcher at the Complutense University of Madrid, Spain, an experience funded by a prestigious Fundaci\u00f3n Carolina scholarship that broadened her international research network.<\/li>\n    <li><strong>2018:<\/strong> Master's Degree in Information Science from the University of Havana, Cuba, where she deepened her foundational knowledge in the field.<\/li>\n    <li><strong>2012:<\/strong> Bachelor's Degree in Information Science from the University of Havana, Cuba, which launched her academic and professional career.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Research and Publications<\/h3>\n  <p>The research portfolio of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> is centered on the critical intersection of information science, computational techniques, and their social applications. Her work consistently explores how modern data analysis can illuminate scientific trends and public discourse. She specializes in using bibliometrics, scientometrics, and altmetrics to map scientific production, allowing for a quantitative understanding of research landscapes. This is particularly relevant for assessing the evidence base of emerging fields like TCIM.<\/p>\n  <p>A key theme in her work is the analysis of social media as a source of public sentiment and social mobilization data. Her doctoral thesis, which focused on sentiment analysis of Twitter data, showcases her ability to extract meaningful insights from large, unstructured datasets. Furthermore, her publications, such as the analysis of the \"#PLdoVeneno\" social media campaign in Brazil, demonstrate a keen ability to connect data analysis to issues of social justice and public health advocacy. This research provides a model for how information science can be used to monitor and counter misinformation.<\/p>\n  <p>This focus on evidence mapping is crucial for the 3rd WCTCIM. The methodologies that <strong>Mirelys Puerta-D\u00edaz<\/strong> employs can be directly applied to the vast and diverse body of TCIM literature to identify key research clusters, influential authors, and knowledge gaps. Therefore, her work provides the tools necessary to build the evidence-informed frameworks that the WHO and other global health bodies require for the effective integration of TCIM into healthcare systems.<\/p>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Awards and Recognitions<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>'s academic and research excellence has been consistently recognized by prominent national and international institutions. These awards and scholarships not only highlight her individual achievements but also validate the importance and quality of her research in the competitive field of information science. They reflect a career defined by intellectual rigor and a commitment to advancing knowledge.<\/p>\n  <p>These honors have been instrumental in supporting her international education and research, enabling collaborations across continents. Consequently, they underscore her standing as a respected scholar within the global academic community.<\/p>\n  <ul>\n    <li><strong>2020 - 2021: Fundaci\u00f3n Carolina Scholarship:<\/strong> A highly competitive award from the Spanish government that funded her research stay at the Complutense University of Madrid, fostering international academic ties.<\/li>\n    <li><strong>2019: 2nd Marcelo Dascal Award in Cognitive Science:<\/strong> Presented by the Brazilian Society of Cognitive Science, this award recognized the innovative quality of her research at the intersection of information and cognitive sciences.<\/li>\n    <li><strong>CAPES-PrINT Scholarship:<\/strong> A prestigious postdoctoral fellowship from Brazil's Coordination for the Improvement of Higher Education Personnel (CAPES) supporting high-level international research projects.<\/li>\n    <li><strong>CAPES Scholarship:<\/strong> A full scholarship from CAPES that supported her doctoral studies at UNESP, awarded based on academic merit.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Leadership and Professional Activities<\/h3>\n  <p>Beyond her research, Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> has demonstrated leadership in both academic and professional settings. Her activities reflect a commitment to building research capacity and effectively managing complex information projects. These roles showcase her ability to translate theoretical knowledge into practical leadership and tangible outcomes.<\/p>\n  <p>Her experience extends from guiding research groups to adopting agile methodologies for project management. This combination of academic and professional leadership makes her a versatile and effective contributor to any collaborative endeavor. Therefore, her skills are directly applicable to the multidisciplinary initiatives central to the global TCIM movement.<\/p>\n  <ul>\n    <li><strong>Product Owner (PSPO I):<\/strong> Holds the Professional Scrum Product Owner I certification, demonstrating her proficiency in agile project management frameworks for delivering complex products and information systems.<\/li>\n    <li><strong>Coordinator, Information Visualization Research Group (PROVIS):<\/strong> During her tenure at the University of Havana, she coordinated this research group, guiding its research direction and mentoring junior researchers in the field of data visualization.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Connect with Dr. Puerta-D\u00edaz<\/h3>\n  <p>To delve deeper into the work of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>, including her extensive list of publications, professional history, and ongoing projects, please visit her official academic and professional profiles. These resources offer a comprehensive view of her contributions to information science and public health.<\/p>\n  <p>\n    <strong>LinkedIn Profile:<\/strong>\n    <a href=\"https:\/\/br.linkedin.com\/in\/mirelys-puerta-diaz-ph-d-3848b883\" target=\"_blank\" rel=\"noopener noreferrer\">View Professional Profile on LinkedIn<\/a>\n  <\/p>\n  <p>\n    <strong>Google Scholar:<\/strong>\n    <a href=\"https:\/\/scholar.google.com\/citations?user=z7W-25EAAAAJ\" target=\"_blank\" rel=\"noopener noreferrer\">View Publications on Google Scholar<\/a>\n  <\/p>\n  <p>\n    <strong>Lattes Curriculum:<\/strong>\n    <a href=\"http:\/\/lattes.cnpq.br\/9931086036701543\" target=\"_blank\" rel=\"noopener noreferrer\">View Brazilian Academic CV<\/a>\n  <\/p>\n<\/div>\n<!-- \/wp:html -->","post_title":"Mirelys Puerta-D\u00edaz","post_excerpt":"Mirelys Puerta-D\u00edaz, Senior Information Analyst at BIREME\/PAHO\/WHO, specializes in data mining and scientometrics. Her research applies computational techniques to analyze scientific production and social media data, strengthening evidence-based global public health.","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mirelys-puerta-diaz","to_ping":"","pinged":"","post_modified":"2025-09-29 09:56:38","post_modified_gmt":"2025-09-29 12:56:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wctcim.cabsin.org.br\/new\/speaker\/mirelys-puerta-diaz\/","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"activity":{"ID":6266,"post_author":"2","post_date":"2025-09-18 18:19:16","post_date_gmt":"2025-09-18 21:19:16","post_content":"","post_title":"Panel: WHO Traditional Medicine Global Library - TMGL","post_excerpt":"The WCTCIM features a key panel on the WHO Traditional Medicine Global Library (TMGL). The session details the new digital platform designed to centralize and validate diverse knowledge, aligning with the WHO strategy to integrate traditional practices into global public health systems.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"who-traditional-medicine","to_ping":"","pinged":"","post_modified":"2025-10-17 04:22:28","post_modified_gmt":"2025-10-17 07:22:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wctcim.cabsin.org.br\/new\/activity\/who-traditional-medicine\/","menu_order":0,"post_type":"activity","post_mime_type":"","comment_count":"0","filter":"raw"}},"presentation_fields":{"event_day":"17","start_time":"11:15","end_time":"11:30","abstract":"<p>The development of thematic pages within the WHO Traditional Medicine Global Library (TMGL) represents a strategic effort of the WHO Global Traditional Medicine Centre and BIREME to provide structured, inclusive, and culturally respectful access to knowledge on Traditional, Complementary, and Integrative Medicine (TCIM). Designed as valuable gateways, these pages aim to serve a diverse global audience, including researchers, practitioners, policymakers, educators, and community knowledge holders, by offering curated collections that support intercultural dialogue, knowledge integration, and evidence-informed health system strengthening.<br \/>\nBy consolidating scientific literature, educational materials, regulatory frameworks, and institutional resources, the TMGL thematic pages foster visibility, facilitate collaboration, and promote the systematic articulation of TCIM into public health agendas. The first model, focused on Traditional Midwifery in the Region of the Americas, a cocreation with the Equity Gender Human Rights and Cultural Diversity (DHE) department PAHO has already been implemented and continues to evolve. It offers a dynamic, culturally sensitive, and user-friendly interface that reflects the richness of local practices, ancestral wisdom, and scientific inquiry.<br \/>\nBuilding on this foundational experience, TMGL is expanding the model to encompass additional knowledge systems. The Ayurveda thematic page, currently under development in collaboration with the Institute for Teaching and Research in Ayurveda (ITRA) and BIREME\/PAHO\/WHO, will provide access to indexed publications, specialized journals, theses, multimedia content, and policy documents, while contextualizing the historical and cultural contributions of Ayurveda to global health.<br \/>\nThis scalable framework is now guiding the creation of additional pages on anthroposophical medicine, integrative oncology, and integrative pediatrics. This initiative demonstrates how TMGL thematic pages can serve as collaborative platforms for scientific validation, equitable access to knowledge, and global policy dialogue, advancing the integration of diverse medical rationalities in support of holistic and inclusive health systems.<\/p>\n","presentation_speaker":[{"ID":5175,"post_author":"2","post_date":"2025-09-08 21:24:29","post_date_gmt":"2025-09-09 00:24:29","post_content":"<!-- wp:html -->\n\n<style>\n  .speaker-bio {\n    display: flex;\n    flex-wrap: wrap;\n    align-items: flex-start;\n    gap: 20px;\n  }\n\n  .speaker-bio figure {\n    width: 225px;\n    height: 225px;\n    margin: 0 20px 30px 0;\n  }\n  .speaker-bio figure img {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    border-radius: 50%;\n    border: none;\n  }\n\n  .bio-content {\n    flex: 1;\n    color: #414d58;\n    font-size: 15px;    \n    line-height: 1.6;\n  }\n  .bio-content a {\n    color: #1d89e4;\n    text-decoration: none;\n  }\n\n  .bio-content h2 {\n    font-size: 24px;\n    color: #1d89e4;\n    font-weight: 600;\n    line-height: 1.5;\n    margin-bottom: 1em;\n  }\n  .bio-content h3 {\n    font-size: 18px;\n    color: #1d89e4;\n    font-weight: 500;\n    line-height: 1.4;\n    margin-top: 1.8em;\n    margin-bottom: 0.8em;\n  }\n  .bio-content h4 {\n    font-size: 15px;\n    color: #1d89e4;\n    font-weight: 500;\n    line-height: 1.4;\n    margin-top: 1.5em;\n    margin-bottom: 0.6em;\n  }\n\n  .speaker-separator {\n    margin: 0;\n    border: none;\n    border-top: 1px solid #ccc;\n  }\n\n  @media (max-width: 600px) {\n    .speaker-bio {\n      flex-direction: column;\n      align-items: flex-start;\n      gap: 10px;\n    }\n    .speaker-bio figure {\n      width: 180px;\n      height: 180px;\n      margin-bottom: 10px;\n    }\n    .bio-content {\n      width: 100%;\n      text-align: left;\n    }\n    .bio-content h2 {\n      font-size: 20px;\n      line-height: 1.5;\n      margin-bottom: 0.8em;\n    }\n    .bio-content h3 {\n      font-size: 16px;\n      line-height: 1.4;\n      margin-top: 1.5em;\n      margin-bottom: 0.6em;\n    }\n    .bio-content h4 {\n      font-size: 14px;\n      line-height: 1.4;\n      margin-top: 1.3em;\n      margin-bottom: 0.5em;\n    }\n    .bio-content p,\n    .bio-content ul {\n      font-size: 14px;\n    }\n  }\n<\/style>\n\n<div class=\"speaker-bio\">\n  <figure>\n    <img\n      src=\"https:\/\/wctcim.cabsin.org.br\/new\/wp-content\/uploads\/2025\/09\/mirelys_puerta_dA%C2%ADaz_profile_2025_09_08.png\"\n      alt=\"Mirelys Puerta-D\u00edaz, PhD, Senior Information Analyst at BIREME\/PAHO\/WHO.\"\n    \/>\n  <\/figure>\n  <div class=\"bio-content\">\n<h2>Mirelys Puerta-D\u00edaz<\/h2>\n    <p><strong>Mirelys Puerta-D\u00edaz<\/strong>, PhD, is a distinguished information scientist and a Senior Information Analyst at the Latin American and Caribbean Center on Health Sciences Information (BIREME), a specialized center of the Pan American Health Organization\/World Health Organization (PAHO\/WHO). Her work focuses on leveraging data to map scientific landscapes and understand public health narratives.<\/p>\n    <p>Dr. Puerta-D\u00edaz brings a critical perspective to the 3rd WCTCIM on how information science can strengthen global health initiatives. Consequently, her expertise in scientometrics and data mining is essential for evaluating and disseminating evidence-based knowledge on Traditional, Complementary, and Integrative Medicine (TCIM), directly supporting the congress's mission.<\/p>\n    <p><strong>ORCID Profile:<\/strong>\n      <a href=\"https:\/\/orcid.org\/0000-0002-2312-2540\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/orcid.org\/0000-0002-2312-2540<\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<hr class=\"speaker-separator\">\n<div class=\"bio-content\">\n  <h3>Biography and Expertise of Mirelys Puerta-D\u00edaz<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> stands at the nexus of information science and public health, applying advanced computational methods to analyze and interpret the flow of health information. Her role as a Senior Information Analyst at BIREME\/PAHO\/WHO places her at the forefront of efforts to organize and democratize access to scientific knowledge across the Americas. This position leverages her deep expertise in bibliometrics, scientometrics, and social media analysis to support evidence-informed policymaking.<\/p>\n  <p>Her work directly aligns with the 3rd WCTCIM's Thematic Axis, \"Contributions of TCIM to Global Public Health (Evidence-Based).\" Dr. Puerta-D\u00edaz develops methodologies that are crucial for mapping the vast body of scientific literature on TCIM, identifying research trends, and highlighting areas where evidence is strong. Therefore, her contributions are vital for fulfilling the principles of the Gujarat Declaration, which emphasizes the need for a robust scientific foundation for traditional medicine. Her South-South collaboration perspective, rooted in her experiences in Cuba, Brazil, and Spain, enriches the congress\u2019s motto of \"Knowledge Diversity.\"<\/p>\n  <p>Furthermore, the expertise of <strong>Mirelys Puerta-D\u00edaz<\/strong> in sentiment analysis provides powerful tools to understand public perception and discourse surrounding TCIM. By analyzing data from platforms like Twitter, she can gauge public trust, identify misinformation, and inform communication strategies for health organizations. This capacity is indispensable for the successful implementation of the WHO Traditional Medicine Strategy 2025-2034, which requires not only scientific evidence but also social acceptance and integration.<\/p>\n  <\/div>\n<div class=\"bio-content\">\n  <h3>Professional Career<\/h3>\n  <p>The professional trajectory of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> demonstrates a consistent progression from foundational academic roles to a position of significant influence within a major international health organization. Her career began in academia, where she built a strong foundation in teaching and research, and has since evolved to focus on the practical application of information science to solve pressing global health challenges. This path reflects a commitment to transforming data into actionable intelligence.<\/p>\n  <p>Each role has progressively expanded her expertise, from coordinating university research groups to managing complex information products at a continental level. Consequently, her experience embodies the critical link between academic research and its real-world impact on public health information systems.<\/p>\n  <ul>\n    <li><strong>2024 - Present:<\/strong> Senior Information Analyst at the Latin American and Caribbean Center on Health Sciences Information \u2013 BIREME\/PAHO\/WHO, where she applies data analysis and scientometric techniques to health information projects.<\/li>\n    <li><strong>2023 - 2024:<\/strong> Postdoctoral Fellow at S\u00e3o Paulo State University (UNESP), supported by a CAPES-PrINT scholarship, where she advanced her research into information science and data mining.<\/li>\n    <li><strong>2012 - 2019:<\/strong> Assistant Professor at the University of Havana, contributing to the education of new information professionals and coordinating research initiatives in information visualization.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Academic Qualifications<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>'s academic background is marked by its international scope and interdisciplinary depth, providing her with a unique and comprehensive perspective on information science. Her educational journey spans prestigious institutions in Cuba, Brazil, and Spain, reflecting a commitment to global scholarship and collaboration. This diverse training has equipped her with a versatile toolkit for tackling complex research questions.<\/p>\n  <p>Her rigorous doctoral and postdoctoral training, supported by competitive scholarships, has solidified her expertise in advanced data analysis methodologies. Beyond technical skills, this path has cultivated a nuanced understanding of how information shapes science and society.<\/p>\n  <ul>\n    <li><strong>2019 - 2022:<\/strong> Doctor of Philosophy (PhD) in Information Science from S\u00e3o Paulo State University (UNESP), Brazil, with a dissertation focused on applying data mining for sentiment analysis of Twitter data related to open science.<\/li>\n    <li><strong>2021:<\/strong> Visiting Researcher at the Complutense University of Madrid, Spain, an experience funded by a prestigious Fundaci\u00f3n Carolina scholarship that broadened her international research network.<\/li>\n    <li><strong>2018:<\/strong> Master's Degree in Information Science from the University of Havana, Cuba, where she deepened her foundational knowledge in the field.<\/li>\n    <li><strong>2012:<\/strong> Bachelor's Degree in Information Science from the University of Havana, Cuba, which launched her academic and professional career.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Research and Publications<\/h3>\n  <p>The research portfolio of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> is centered on the critical intersection of information science, computational techniques, and their social applications. Her work consistently explores how modern data analysis can illuminate scientific trends and public discourse. She specializes in using bibliometrics, scientometrics, and altmetrics to map scientific production, allowing for a quantitative understanding of research landscapes. This is particularly relevant for assessing the evidence base of emerging fields like TCIM.<\/p>\n  <p>A key theme in her work is the analysis of social media as a source of public sentiment and social mobilization data. Her doctoral thesis, which focused on sentiment analysis of Twitter data, showcases her ability to extract meaningful insights from large, unstructured datasets. Furthermore, her publications, such as the analysis of the \"#PLdoVeneno\" social media campaign in Brazil, demonstrate a keen ability to connect data analysis to issues of social justice and public health advocacy. This research provides a model for how information science can be used to monitor and counter misinformation.<\/p>\n  <p>This focus on evidence mapping is crucial for the 3rd WCTCIM. The methodologies that <strong>Mirelys Puerta-D\u00edaz<\/strong> employs can be directly applied to the vast and diverse body of TCIM literature to identify key research clusters, influential authors, and knowledge gaps. Therefore, her work provides the tools necessary to build the evidence-informed frameworks that the WHO and other global health bodies require for the effective integration of TCIM into healthcare systems.<\/p>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Awards and Recognitions<\/h3>\n  <p>Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>'s academic and research excellence has been consistently recognized by prominent national and international institutions. These awards and scholarships not only highlight her individual achievements but also validate the importance and quality of her research in the competitive field of information science. They reflect a career defined by intellectual rigor and a commitment to advancing knowledge.<\/p>\n  <p>These honors have been instrumental in supporting her international education and research, enabling collaborations across continents. Consequently, they underscore her standing as a respected scholar within the global academic community.<\/p>\n  <ul>\n    <li><strong>2020 - 2021: Fundaci\u00f3n Carolina Scholarship:<\/strong> A highly competitive award from the Spanish government that funded her research stay at the Complutense University of Madrid, fostering international academic ties.<\/li>\n    <li><strong>2019: 2nd Marcelo Dascal Award in Cognitive Science:<\/strong> Presented by the Brazilian Society of Cognitive Science, this award recognized the innovative quality of her research at the intersection of information and cognitive sciences.<\/li>\n    <li><strong>CAPES-PrINT Scholarship:<\/strong> A prestigious postdoctoral fellowship from Brazil's Coordination for the Improvement of Higher Education Personnel (CAPES) supporting high-level international research projects.<\/li>\n    <li><strong>CAPES Scholarship:<\/strong> A full scholarship from CAPES that supported her doctoral studies at UNESP, awarded based on academic merit.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Leadership and Professional Activities<\/h3>\n  <p>Beyond her research, Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong> has demonstrated leadership in both academic and professional settings. Her activities reflect a commitment to building research capacity and effectively managing complex information projects. These roles showcase her ability to translate theoretical knowledge into practical leadership and tangible outcomes.<\/p>\n  <p>Her experience extends from guiding research groups to adopting agile methodologies for project management. This combination of academic and professional leadership makes her a versatile and effective contributor to any collaborative endeavor. Therefore, her skills are directly applicable to the multidisciplinary initiatives central to the global TCIM movement.<\/p>\n  <ul>\n    <li><strong>Product Owner (PSPO I):<\/strong> Holds the Professional Scrum Product Owner I certification, demonstrating her proficiency in agile project management frameworks for delivering complex products and information systems.<\/li>\n    <li><strong>Coordinator, Information Visualization Research Group (PROVIS):<\/strong> During her tenure at the University of Havana, she coordinated this research group, guiding its research direction and mentoring junior researchers in the field of data visualization.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"bio-content\">\n  <h3>Connect with Dr. Puerta-D\u00edaz<\/h3>\n  <p>To delve deeper into the work of Dr. <strong>Mirelys Puerta-D\u00edaz<\/strong>, including her extensive list of publications, professional history, and ongoing projects, please visit her official academic and professional profiles. These resources offer a comprehensive view of her contributions to information science and public health.<\/p>\n  <p>\n    <strong>LinkedIn Profile:<\/strong>\n    <a href=\"https:\/\/br.linkedin.com\/in\/mirelys-puerta-diaz-ph-d-3848b883\" target=\"_blank\" rel=\"noopener noreferrer\">View Professional Profile on LinkedIn<\/a>\n  <\/p>\n  <p>\n    <strong>Google Scholar:<\/strong>\n    <a href=\"https:\/\/scholar.google.com\/citations?user=z7W-25EAAAAJ\" target=\"_blank\" rel=\"noopener noreferrer\">View Publications on Google Scholar<\/a>\n  <\/p>\n  <p>\n    <strong>Lattes Curriculum:<\/strong>\n    <a href=\"http:\/\/lattes.cnpq.br\/9931086036701543\" target=\"_blank\" rel=\"noopener noreferrer\">View Brazilian Academic CV<\/a>\n  <\/p>\n<\/div>\n<!-- \/wp:html -->","post_title":"Mirelys Puerta-D\u00edaz","post_excerpt":"Mirelys Puerta-D\u00edaz, Senior Information Analyst at BIREME\/PAHO\/WHO, specializes in data mining and scientometrics. 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